Study programme	Communication and Public Relations
Higher Education Institution	Vidzeme University of Applied Sciences
Study field	Information and Communication Sciences

Code of the study programme in accordance with the Latvian Education Classification	42321
EQF/LQF Level	6
Study Programme Type	Otrā līmeņa profesionālā augstākā izglītība (piektā līmeņa profesionālā kvalifikācija un profesionālā bakalaura grāds) vai otrā līmeņa profesionālā augstākā izglītība (piektā līmeņa profesionālā kvalifikācija), īstenojama pēc vispārējās vai profesionālās vidējās izglītības ieguves. Studiju ilgums pilna laika studijās četri gadi
Study programme (short name)	Professional bachelor study programme
Thematic group	Žurnālistika un komunikācija
ISCED code	0321
ISCED	Žurnālistika un komunikācija
Credit points	160
Degree to be acquired	Professional bachelor's degree in communication and public relations
Qualification to be obtained	Public Relations Manager
Study type and form	Full time studies
Study lenght	4 years
Language	latvian

Licence number	-
Licence date
Licenced till

Accreditation page number	2021/48
Accreditation date	08.09.2021
Accreditation duration (in years)	6
Accreditation till	09.09.2027

The goal of the study programme is to provide a possibility to acquire the following knowledge, skills, competences and attitudes:
KNOWLEDGE
Knowledge of the Latvian and world’s economic and political processes; industry processes; knowledge of management and decision-making methods; theoretical knowledge and skills of public relations, knowledge of organizational communication processes, innovation development.
SKILLS
Skills to form and manage teamwork; to plan and organize effectively one’s own work; to motivate; to organize and conduct applied research; to use advanced information and communication technologies; to prepare and deliver presentations (including using multimedia); to plan and manage communication with the internal and external audience of the organization and with the parties of influence; to comply with legal requirements, business ethics and public relations codes of ethics.
COMPETENCES
Management and analysis of communication processes; conducting of negotiations; persuasion; text writing and editing; concept development for print media, audiovisual and interactive media, developing communication on digital media platforms, developing cooperation with outsourcing providers and opinion leaders in the social media environment; analysis of opportunities and risks in the public relations planning; formulation of the strategic message and ensuring its communicative direction; time planning; budget planning; HR planning, management and supervision; usage of persuasion strategies and tactics; information and knowledge management.

The study programme “Communication and Public Relations” enhances improvement of the following attitudes: sense of responsibility, honesty, determination, accuracy, willingness to learn, initiative, ethics, and tolerance.