Study programme	International Marketing and Advertising
Higher Education Institution	Rīga Stradiņš University
Study field	Management, Administration and Management of Real Property

Code of the study programme in accordance with the Latvian Education Classification	43342
EQF/LQF Level	6
Study Programme Type	Pirmā cikla augstākās izglītības programma bakalaura grāda ieguvei, īstenojama pēc vidējās izglītības ieguves
Study programme (short name)	First cycle (academic bachelor’s) study programme
Thematic group	Tirgzinības un reklāma
ISCED code	0414
ISCED	Tirgzinības un reklāma
Credit points	180
Degree to be acquired	Bachelor's degree in Marketing and Advertising
Qualification to be obtained	—
Study type and form	Full time studies; Part time studies; Part time extramural studies distance education
Study lenght	3 years; 3 years, 6 months
Language	latvian; english

Licence number	-
Licence date
Licenced till

Accreditation page number	2021/75
Accreditation date	24.11.2021
Accreditation duration (in years)	6
Accreditation till	25.11.2027

1. Comprehend the impact of economic regularities on changes in modern companies and organisations operating in the global market and able to use these trends in marketing and branding processes.
2. Capable to carry out analytical research to identify changes in consumer preferences and needs, factors influencing the consumer behaviour and to assess potential international markets.
3. Capable to design and execute marketing and advertising strategies using creative solutions to attract new customers and gain international markets.
4. Capable to use obtained knowledge of international trends in marketing theory and advertising organisation in the development of marketing and advertising industry.
5. Comprehend the management and marketing theory, its historical development and modern trends to be able to apply it in day-to-day business operations whether in teamwork, individually or leading the working groups.
6. Capable to build up and manage a brand by applying the analytical and scientific approach to the problem solving.
7. Capable to develop a corporate communication plan by applying theoretical knowledge of marketing and advertising processes and demonstrating creativity and research skills.
8. Capable to analyse the latest industry research, and capable to use and present the international marketing and advertising research results.
9. Capable to organise daily and long-term tasks of a marketing department, make decisions based on knowledge and data analysis.
10. Capable to operate in the process of achieving the goals in high quality creative, modern and goal-oriented private companies and government sector.
11. Capable to identify and execute the most appropriate marketing activities for each industry to effectively achieve the business objectives and make efficient decisions.
12. Capable to structure, evaluate and solve marketing problems by applying analytical skills, analysing the business environment and making grounded and logical decisions.