Study programme	Public Relations and Advertising Management
Higher Education Institution	RISEBA University of Applied Sciences
Study field	Information and Communication Sciences

Code of the study programme in accordance with the Latvian Education Classification	42321
EQF/LQF Level	6
Study Programme Type	Otrā līmeņa profesionālā augstākā izglītība (piektā līmeņa profesionālā kvalifikācija un profesionālā bakalaura grāds) vai otrā līmeņa profesionālā augstākā izglītība (piektā līmeņa profesionālā kvalifikācija), īstenojama pēc vispārējās vai profesionālās vidējās izglītības ieguves. Studiju ilgums pilna laika studijās četri gadi
Study programme (short name)	Professional bachelor study programme
Thematic group	Žurnālistika un komunikācija
ISCED code	0321
ISCED	Žurnālistika un komunikācija
Credit points	240
Degree to be acquired	Professional Bachelor's degree in Public Relations; Professional Bachelor's degree in Advertising
Qualification to be obtained	Public Relations Manager; Advertising Manager
Study type and form	Full time studies; Part time studies
Study lenght	4 years; 4 years, 6 months
Language	latvian; english

Licence number	04037-21
Licence date	16.04.2009
Licenced till

Accreditation page number	Netiek izsniegta
Accreditation date	05.06.2024
Accreditation duration (in years)	6
Accreditation till	06.06.2030

1. Knows and can explain societal trends, key principles of communication and management, work organisation and resource planning, and patterns.
2. Knows how to independently summarise and analyse situations and changing circumstances, find innovative solutions and make socially responsible decisions, respecting ethical principles.
3. Able to keep abreast of developments in the field and in information technology, to critically analyse the latest research, and to independently carry out value-added applied research and to interpret, present and use the results.
4. Be able to argue and present their position and organisation in a logical manner, ensuring that information is presented in a way that is comprehensible to the target audience and in a manner that is consistent with the norms of literary language.
5. Be able to objectively evaluate the results achieved, including environmental impact, and plan for change and development of own and other professional competences.

Subprogramme Public Relations:
6. Knows how to develop and implement communication strategies appropriate to the target audiences, using multimedia and information and communication technologies in a creative way, taking into account image positioning and reputational aspects.
7. Be able to plan and manage the organisation's communication responsibly at strategic and operational level, taking into account the organisation's environmental factors, resources and compliance with internal and external regulations.
8. Be able to participate proactively in the design and delivery of the organisation's communication processes, to communicate clearly using professional terminology and taking account of cross-cultural differences.

Subprogramme Advertising:
6. Know how to creatively design and implement advertising strategies appropriate to the target audiences, using multimedia and information and communication technologies in a balanced way, taking into account image positioning and reputational aspects.
Competences:
7. Be able to plan and manage the organisation's promotional activities responsibly at strategic and operational levels, taking into account the organisation's environmental factors, resources and compliance with internal and external regulations.
8. Be able to proactively contribute to the organisation's brand positioning and identity, communicate clearly using professional terminology and taking into account cross-cultural differences.