Basic information
Study programme | Public Relations and Advertising Management |
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Higher Education Institution | RISEBA University of Applied Sciences |
Study field | Information and Communication Sciences |
All data
Code of the study programme in accordance with the Latvian Education Classification | 42321 |
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EQF/LQF Level | 6 |
Study Programme Type | Otrā līmeņa profesionālā augstākā izglītība (piektā līmeņa profesionālā kvalifikācija un profesionālā bakalaura grāds) vai otrā līmeņa profesionālā augstākā izglītība (piektā līmeņa profesionālā kvalifikācija), īstenojama pēc vispārējās vai profesionālās vidējās izglītības ieguves. Studiju ilgums pilna laika studijās četri gadi |
Study programme (short name) | Professional bachelor study programme |
Thematic group | Žurnālistika un komunikācija |
ISCED code | 0321 |
ISCED | Žurnālistika un komunikācija |
Credit points | 240 |
Degree to be acquired | Professional Bachelor's degree in Public Relations; Professional Bachelor's degree in Advertising |
Qualification to be obtained | Public Relations Manager; Advertising Manager |
Study type and form | Full time studies; Part time studies |
Study lenght | 4 years; 4 years, 6 months |
Language | latvian; english |
Licence information
Licence number | 04037-21 |
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Licence date | 16.04.2009 |
Licenced till |
Accreditation information
Accreditation page number | Netiek izsniegta |
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Accreditation date | 05.06.2024 |
Accreditation duration (in years) | 6 |
Accreditation till | 06.06.2030 |
Results
1. Knows and can explain societal trends, key principles of communication and management, work organisation and resource planning, and patterns.
2. Knows how to independently summarise and analyse situations and changing circumstances, find innovative solutions and make socially responsible decisions, respecting ethical principles.
3. Able to keep abreast of developments in the field and in information technology, to critically analyse the latest research, and to independently carry out value-added applied research and to interpret, present and use the results.
4. Be able to argue and present their position and organisation in a logical manner, ensuring that information is presented in a way that is comprehensible to the target audience and in a manner that is consistent with the norms of literary language.
5. Be able to objectively evaluate the results achieved, including environmental impact, and plan for change and development of own and other professional competences.
Subprogramme Public Relations:
6. Knows how to develop and implement communication strategies appropriate to the target audiences, using multimedia and information and communication technologies in a creative way, taking into account image positioning and reputational aspects.
7. Be able to plan and manage the organisation's communication responsibly at strategic and operational level, taking into account the organisation's environmental factors, resources and compliance with internal and external regulations.
8. Be able to participate proactively in the design and delivery of the organisation's communication processes, to communicate clearly using professional terminology and taking account of cross-cultural differences.
Subprogramme Advertising:
6. Know how to creatively design and implement advertising strategies appropriate to the target audiences, using multimedia and information and communication technologies in a balanced way, taking into account image positioning and reputational aspects.
Competences:
7. Be able to plan and manage the organisation's promotional activities responsibly at strategic and operational levels, taking into account the organisation's environmental factors, resources and compliance with internal and external regulations.
8. Be able to proactively contribute to the organisation's brand positioning and identity, communicate clearly using professional terminology and taking into account cross-cultural differences.
2. Knows how to independently summarise and analyse situations and changing circumstances, find innovative solutions and make socially responsible decisions, respecting ethical principles.
3. Able to keep abreast of developments in the field and in information technology, to critically analyse the latest research, and to independently carry out value-added applied research and to interpret, present and use the results.
4. Be able to argue and present their position and organisation in a logical manner, ensuring that information is presented in a way that is comprehensible to the target audience and in a manner that is consistent with the norms of literary language.
5. Be able to objectively evaluate the results achieved, including environmental impact, and plan for change and development of own and other professional competences.
Subprogramme Public Relations:
6. Knows how to develop and implement communication strategies appropriate to the target audiences, using multimedia and information and communication technologies in a creative way, taking into account image positioning and reputational aspects.
7. Be able to plan and manage the organisation's communication responsibly at strategic and operational level, taking into account the organisation's environmental factors, resources and compliance with internal and external regulations.
8. Be able to participate proactively in the design and delivery of the organisation's communication processes, to communicate clearly using professional terminology and taking account of cross-cultural differences.
Subprogramme Advertising:
6. Know how to creatively design and implement advertising strategies appropriate to the target audiences, using multimedia and information and communication technologies in a balanced way, taking into account image positioning and reputational aspects.
Competences:
7. Be able to plan and manage the organisation's promotional activities responsibly at strategic and operational levels, taking into account the organisation's environmental factors, resources and compliance with internal and external regulations.
8. Be able to proactively contribute to the organisation's brand positioning and identity, communicate clearly using professional terminology and taking into account cross-cultural differences.
Documents
Document | Document type | Language |
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Expert / Experts joint report | Expert / Experts joint report | english |
Self-evaluation report | Self-evaluation report | english |
Self-evaluation report | Self-evaluation report | latvian |
Expert / Experts joint report | Expert / Experts joint report | english |
Self-evaluation report | Self-evaluation report | english |
Self-evaluation report | Self-evaluation report | latvian |
Expert / Experts joint report (27.06.2023) | Expert / Experts joint report | latvian |
History of study programme