Study programme	Public Relations
Higher Education Institution	Rīga Stradiņš University
Study field	Information and Communication Sciences

Code of the study programme in accordance with the Latvian Education Classification	43321
EQF/LQF Level	6
Study Programme Type	Pirmā cikla augstākās izglītības programma bakalaura grāda ieguvei, īstenojama pēc vidējās izglītības ieguves
Study programme (short name)	First cycle (academic bachelor’s) study programme
Thematic group	Žurnālistika un komunikācija
ISCED code	0321
ISCED	Žurnālistika un komunikācija
Credit points	180
Degree to be acquired	Bachelor's degree in Public Relations
Qualification to be obtained	—
Study type and form	Full time studies; Part time studies
Study lenght	3 years; 3 years, 6 months
Language	latvian; english

Licence number	-
Licence date
Licenced till

Accreditation page number	2021/56
Accreditation date	29.09.2021
Accreditation duration (in years)	6
Accreditation till	30.09.2027

Learning outcomes are defined as knowledge, skills and competences, which the graduate of the study programme will have mastered and will be able to demonstrate on the labour market or when continuing studies at the next level of studies.

1) Ability to demonstrate basic and specialised knowledge characteristic to a communication science and public relations specialist, as well as able to critically evaluate theories and their use in practice.
2) Ability to develop a communication plan for resolution of different crisis situations, as well as to shape internal communication of the company using scientific approach in resolution of problems.
3) Ability to make decisions and find creative solutions in changing or unclear circumstances, shaping reputation of the organisation and communication with community groups.
4) Ability to demonstrate understanding of the principles and methods, ethical and legal aspects of public relations work, as well as knowledge of the specific and uniting regularities of communication sectors and disciplines.
5) Ability to use the acquired theoretical basis and skills to analyse a situation, research and solve defined problems.
6) Ability to use the acquired theoretical basis and skills in order to formulate and analytically describe information, problems and solutions by creating informative or persuasion campaigns, to popularise different community activities or commercial projects ensuring the most appropriate communication solutions for the achievement of goals of the organisation.
7) Ability to use the acquired theoretical basis and skills to perform professional, artistic, innovative or research activity in public relations.
8) Ability to participate in the development of the field of public relations by successfully fitting into professional teams, professional industry organisations, by conducting research characteristic for the industry independently or in a team.
9) Ability to take on responsibility and initiative when performing work individually, in a team or when managing the work of other people – to lead complex communication campaigns, to solve problems in public relations works, to evaluate the impact of professional activity on society, to participate in the development of the field of public relations.
10) Ability to evaluate the impact of own work in the communication field, to make conclusions on the results of public relations solutions, including campaigns, in a critical way and using an evidence-based approach.
11) Ability to respect ethical principles in the field of communication, understand and respect generally accepted ethical principles in the field of public relations.