Study programme	Strategic communication management
Higher Education Institution	Turība University
Study field	Information and Communication Sciences
StudyProgramJointToForeign

Code of the study programme in accordance with the Latvian Education Classification	47342
EQF/LQF Level	7
Study Programme Type	Otrā cikla augstākās izglītības programma maģistra grāda un septītā līmeņa profesionālās kvalifikācijas ieguvei, īstenojama pēc pirmā cikla augstākās izglītības ieguves
Study programme (short name)	Second-cycle (professional master's) study programme
Thematic group	Tirgzinības un reklāma
ISCED code	0414
ISCED	Tirgzinības un reklāma
Credit points	60-80
Degree to be acquired	Professional Master's Degree in Public Relations; Professional Master's degree in Public Relations
Qualification to be obtained	Strategic Communication manager
Study type and form	Full time studies; Part time extramural studies
Study lenght	2 years; 1 years, 6 months; 2 years, 1 months; 1 years, 8 months
Language	latvian; english

Licence number	04036-20
Licence date	11.04.2005
Licenced till

Accreditation page number	2021/65
Accreditation date	27.10.2021
Accreditation duration (in years)	6
Accreditation till	28.10.2027

1. ability to analyze the domestic and international economic, political and cultural environment; 2. ability to creatively and innovatively develop and implement a public relations strategy, plan the strategy budget; 3. ability to manage the work of the public relations unit in cooperation with other units and management of the company; 4. to advise the company's management and employees on public relations issues; 5. know the risk and strategic management of crisis communication, develop a crisis communication plan and implement it; 6. ability to manage the company's image and reputation; 7. to know the aspects of international communication and global communication processes; 8. be familiar with lobbying technologies and corporate social responsibility processes.